February 18, 2014

Evangelism: Hollywood Style

Apparently, movies are not an effective form of evangelism. Color me shocked (that was sarcasm in case you couldn't tell).

Tim Challies:
Ten years later it is indisputable that all the talk of The Passion of the Christ being a powerful tool for evangelism was far more hype than reality. The marketing slogans earned Mel Gibson hundreds of millions of dollars, and brought lots of money to marketers and merchandisers. But the claim that it was the best outreach opportunity since Pentecost is downright embarrassing. For all the good the movie did, we may as well have just written checks to Mel Gibson and skipped the movie.
Read the rest here.

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